W.A.Y. / Who are you?
Find a business direction worth testing.
Connect the life you want with your experience, useful evidence and people you can reach. Leave with a direction to investigate and a seven-day proof move.
About 12 minutes · 17 thoughtful questions · Free Founder Direction Brief
You do not need the idea yet.W.A.Y. / WHO ARE YOU?01 / 17
Start with the life. Look for evidence. Test before you build.
DESIGN THE LIFE / What the business is for
What do you want this business to give you?
Choose up to three. People want more than one thing from a good life.
Selected 0 of up to 3. Choose at least 1.
A direction to test, grounded in your answers. Real conversations and market evidence decide what deserves to become a business.
Already have an idea? Check it here