Decide what enough looks like.
Income, time, meaningful work, room to breathe. Start with what the company must make possible for you.
For your next beginning
Start with what you know, what you notice and what people already ask you for. In four weeks, turn it into an offer a real buyer can say yes to, with Nick and a group of founders building alongside you.
Free to join. No equity. You start the week you sign up.

The Solo Batch
A free four-week build program for people building alone with AI. Week 1, pick your buyer, offer and price. Week 2, set up the business. Week 3, build the customer path. Week 4, launch, then show what happened at Demo Day.
The Founding Batch begins Monday, November 9. You can also start any week after that.
Not ready to join yet?
Both are free, and both lead straight into the Batch when you’re ready.
Built in the right order
A clear offer. A path to a customer. A way to deliver. The right amount of help. Build the smallest company that can do the job well.
Income, time, meaningful work, room to breathe. Start with what the company must make possible for you.
A buyer you can reach. A problem worth solving. An offer you can deliver without trading away the life you want.
Use systems, software, AI and specialist help where they earn their place. Keep the decisions that need your judgment. Measure what improves.
Choose how much help you want
The Batch is the group. Each step after it adds more one-to-one time with Nick, with a fixed price and a clear result.
Need the company built for you? A Turnkey Company Build and Launch Partnership are available on request. Compare every option
Join the Batch anyway. The six starting questions give you a starter profile and a proof move, and Week 1 turns that into a buyer, a problem, an offer and a price. If you’d like more depth first, W.A.Y. writes you a full Founder Direction Brief.
No. Solo means the company stays owner-directed. Employees, specialists and collaborators can be part of the right combination.
The Batch is a free group program with one live session a week. The Incubator is six weeks of one-to-one work with Nick on your business specifically.
No. Demand has to be tested in the real world. We help you make the buyer, offer and proof move concrete, then build from the evidence.